Chinu Kala: From Rs 300 to a Rs 7.5 Crore Turnover in Accessories
Chinu Kala: From Rs 300 to a Rs 7.5 Crore Turnover in Accessories
Chinu Kala, a young entrepreneur from India, became one of the most prominent figures in the fashion accessories industry through her innovative business model, strategic marketing, and dedication to her passion. This journey from starting with just Rs 300 to achieving a turnover of Rs 7.5 crore in her Rubans brand showcases her entrepreneurial spirit and the importance of leveraging skills, innovation, and the right opportunities.
Entrepreneurial Spirit
Chinu Kala’s entrepreneurial journey began at the young age of 15, when she left home with just Rs 300, two pairs of clothes, and a pair of slippers. At that young age, she showed a keen interest and ability to identify market trends and customer needs. Her dedication to making her passion a successful career began when she started living in a dormitory and doing door-to-door sales of home and kitchen equipment. Eventually, she became financially stable within three years.
Innovative Business Model
After her wedding and with the encouragement of her friends, Chinu Kala participated in the Gladrags Mrs. India Contest in 2006. This experience further ignited her entrepreneurial spirit. In 2008, she established Fonte Corporation, working with brands such as Oracle, ITC, and Sony Pictures. This laid a strong foundation for her next venture, Rubans.
Strategic Marketing and Social Media
Rubans was founded in 2014, and unlike many other brands, it began with a single store in Bengaluru, quickly expanding to Kochi and Hyderabad. To achieve these milestones, Chinu Kala leveraged her experience with marketing roles. She made strategic decisions to reinvest profits into expanding her product line and enhancing her brand presence.
Diverse Product Range
To appeal to a wide range of customers, Rubans offers a diverse product range including ethnic and contemporary designs, with jewelry priced from Rs 229 to Rs 10,000. By catering to different customer preferences, she was able to rapidly grow her business.
Evolution and Expansion
In just four years, Rubans has grown to an annual turnover of Rs 3.75 crore and recently achieved a turnover of Rs 7.5 crore. This success can be attributed to her innovative business model, effective marketing strategies, and dedication to her passion for fashion. The fashion accessories market in India was valued at Rs 3.4 billion in 2014 and is forecasted to grow to Rs 10.6 billion by 2024.
Chinu Kala's story serves as a powerful example of how dedication, strategic planning, and a passion for one's craft can lead to significant achievements in the competitive world of entrepreneurship. Her journey is a testament to the power of perseverance and the potential for women in India to make a mark in the business world.