The Evolution and Origin of The Rolling Stones’ Licking Symbol

The Rolling Stones vs. Decca Label

The Rolling Stones, one of the most iconic bands in the history of rock and roll, are known for more than just their music. Their iconic logo, the “Tongue and Lips” design, which was created by British graphic designer John Pasche, has become forever synonymous with the band. The creation of this symbol was a result of a change in the band's relationship with their label, Decca, in 1969.

John Pasche and The Rolling Stones

In 1969, when John Pasche, then a 24-year-old student at the Royal College of Art in London, began working with the Rolling Stones, the band was frustrated with the designs provided by their label, Decca. Mick Jagger was particularly impressed with Pasche’s work and offered him a commission of ￡50 to design a logo. This was a groundbreaking idea for a rock band to have a signature badge. Jagger had given Pasche an image of a Hindu goddess, Kali, known for her long and pointy tongue. Jagger's suggestion was not a coincidence; he believed the imagery would add to the provocative and anti-authority image the Rolling Stones were known for at the time.

The Kali Influence

Pasche decided to incorporate the image of Kali into his design. The goddess is typically depicted with her tongue sticking out, which inspired the iconic “Tongue and Lips” logo. Pasche’s design was inspired by Kali’s long tongue, while also subtly incorporating Mick Jagger’s distinctive mouth and lips. Pasche later stated that when meeting Mick Jagger, the first thing he noticed was the size of Jagger’s lips and mouth, which further influenced his design choices.

The Iconic Logo of All Time

In 1970, John Pasche designed the “Tongue and Lip Design,” which was revised for the inside artwork of the Sticky Fingers album. This design has since become a symbol of rebellion and power in the rock world. An online poll in 2008 even voted this design as the greatest band logo of all time. The iconic image is a testament to Pasche’s creativity and the enduring legacy of The Rolling Stones.

Other Designs and Developments

While John Pasche is credited as the originator of the “Tongue and Lips” logo, it is worth noting that there were other designs that paralleled this iconic image. Ernie Cefalu’s version from the early 1970s is an interesting variation, and there are also mentions of an Alan Aldridge illustration from 1969's The Beatles Illustrated Songbook. These designs have added layers to the story of the Rolling Stones’ logo, making it a fascinating subject for graphic design enthusiasts and history buffs alike.