Thriving Coffee Shops in Utah: Beyond Church Members and Coffee-Lovers

How do coffee shops thrive in Utah despite the fact that over 80% of its residents are members of The Church of Jesus Christ of Latter-day Saints (LDS) and do not drink coffee? This article explores the dynamics of coffee culture in Utah and challenges the common misconception that coffee shops can only succeed among coffee lovers.

Understanding the Local Population

According to recent figures, only about 40% of Utahns are active members of the LDS church. Among these, less than half actively participate in church activities and follow its teachings. This information provides a clearer picture of the residents' lifestyle preferences and habits, which are often misunderstood.

The Broad Spectrum of Coffee Shops

When we talk about coffee shops, it's important to recognize that these establishments offer much more than just coffee. In fact, many coffee shops now serve primarily food items, with a significant portion of their menu featuring meals rather than beverages. This broad spectrum of offerings allows coffee shops to attract a wider range of customers beyond just those interested in coffee.

Popular Coffee Shop Categories

Convenience Chains: Denny's, iHop, Waffle House, and other diners. Specialty Coffee Chains: Starbucks and similar brands.

The term 'coffee shop' is often used as an umbrella term to cover a variety of establishments that serve not only coffee but also other beverages and food items. This diverse range of offerings makes it easier for coffee shops to cater to a broader audience.

Factors Influencing the Success of Coffee Shops in Utah

The success of coffee shops in Utah cannot be solely attributed to the number of coffee drinkers. Several other factors play a crucial role:

Popularity of Non-Coffee Drinks: Many coffee shops now offer a wide range of beverages, including soda, milkshakes, and other non-coffee drinks. This variety attracts customers who may not be regular coffee drinkers. Community Gatherings: Coffee shops serve as social hubs where people can meet friends, work, or just relax. The local coffee scene in Utah has evolved to become more than just a place to get a cup of coffee. Seasonal and Local Trends: The rise of remote jobs and the influx of new residents due to the response to COVID-19 has changed the demographic and consumer behavior. Areas that were initially unsuited for coffee shops may now see success.

Recent Trends and Changes

Recent events in Utah, such as the rise of remote jobs and the influx of new residents, have created shifts in consumer behavior. A new Starbucks in Payson failed within months, suggesting that the population may not be as heavily skewed towards coffee consumption as previously thought. However, there have been successful small coffee shops that offer custom sodas and sweet treats, meeting the diverse tastes of the local population.

Business Survival in Utah

The success of a coffee shop in Utah doesn't depend solely on the number of coffee drinkers. Even with a high percentage of non-coffee drinkers, coffee shops can thrive:

Heavy Users: The key to success lies in the presence of 'heavy users'—those who can't live without their daily coffee or beverages. These regular customers are often crucial for the survival of a coffee shop.

Diverse Offerings: Offering a wide range of products beyond coffee, from light snacks to full meals, can attract a broader audience. This diversification can help coffee shops remain popular even in areas with a low percentage of coffee drinkers.

Conclusion

So, why do coffee shops still thrive in Utah despite the high percentage of non-coffee drinkers? It's not just about the coffee—it's about catering to a broader customer base with diverse offerings, community-centric practices, and adapting to changing trends. Heavy users, along with a wider range of menu items, play a critical role in the success of coffee shops in Utah.